Less Mess: A Winning Formula for Entrepreneurial Success
Embrace the idea of having less mass. Right now, you’re the smallest, the leanest, and the fastest you’ll ever be. From here on out, you’ll start accumulating mass. And the more massive an object, the more energy required to change its direction. It’s as true in the business world as it is in the physical world. Mass is increased by …
- Long-term contracts
- Excess staff
- Permanent decisions
- Meetings
- Thick process
- Inventory (physical or mental)
- Hardware, software, and technology lock-ins
- Long-term road maps
- Office politics
Avoid these things whenever you can. That way, you’ll be able to change direction easily. The more expensive it is to make a change, the less likely you are to make it.
Huge organizations can take years to pivot. They talk instead of act. They meet instead of do. But if you keep your mass low, you can quickly change anything: your entire business model, product, feature set, and/or marketing message. You can make mistakes and fix them quickly. You can change your priorities, product mix, or focus. And most important, you can change your mind.
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