Entrepreneurs -- How to Build a Rockstar Environment in Your Startup
A lot of companies post help-wanted ads seeking “rock stars” or “ninjas.” Lame. Unless your workplace is filled with groupies and throwing stars, these words have nothing to do with your business.Instead of thinking about how you can land a roomful of rock stars, think about the room instead. We’re all capable of bad, average, and great work. The environment has a lot more to do with great work than most people realize.
That’s not to say we’re all created equal and you’ll unlock star power in anyone with a rock star environment. But there’s a ton of untapped potential trapped under lame policies, poor direction, and stiffing bureaucracies. Cut the crap and you’ll find that people are waiting to do great work. They just need to be given the chance.
This isn’t about casual Fridays or bring-your-dog-to-work day. (If those are such good things, then why aren’t you doing them every day of the week?) Rockstar environments develop out of trust, autonomy, and responsibility. They’re a result of giving people the privacy, workspace, and tools they deserve. Great environments show respect for the people who do the work and how they do it.
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